Affiliate Disclosure
This Affiliate Disclosure explains the nature of commercial relationships between this website and the casino platforms it references, how those relationships influence – and do not influence – the content we publish, and what they mean for you as a reader.
// What Is Affiliate Marketing?
Affiliate marketing is a performance-based commercial model in which an independent publisher – referred to as an affiliate – earns a commission from a third-party business when a visitor referred by the affiliate completes a qualifying action on that business’s platform. In the context of online gaming, the qualifying action is typically the registration of a new account combined with an initial deposit.
This model is widely used across many industries, including travel, financial services, software, retail, and gaming. It enables independent publishers to generate revenue without charging readers directly, and it allows operators to acquire customers through a performance-based channel rather than committing to fixed advertising spend.
Critically, this arrangement does not cost the visitor anything. Commission is paid by the operator, not by the player. Your bonus eligibility, account conditions, game availability, and deposit processing are all governed entirely by the casino’s standard terms – the fact that you arrived via an affiliate link changes none of them.
// Our Affiliate Relationships
This website participates in affiliate programmes operated by licensed online casino platforms. When you click a referral link – including buttons or links labelled ‘Play Now’, ‘View Casino’, ‘Get Bonus’, or similar calls to action – and subsequently register an account and make a qualifying deposit at the destination platform, this website may receive a commission from that operator.
Not every link on this website is an affiliate link. Some casinos and platforms are referenced for informational or comparative purposes without an active commercial arrangement. However, the default assumption when reading casino recommendations or listings on this website is that an affiliate relationship may exist.
Affiliate commissions may take several forms depending on the programme and operator:
- Revenue share: a percentage of net gaming revenue generated by referred players over a defined period. Arrangements may be tiered.
- Cost per acquisition (CPA): a fixed payment when a referred visitor completes a qualifying action – typically a first deposit above a minimum threshold.
- Hybrid: a combination of a lower CPA at the point of acquisition plus ongoing revenue share.
- Sub-affiliate arrangements: in some cases, commissions may be structured through a network or intermediary rather than directly with the operator.
The specific commercial terms – including commission rates and qualifying thresholds – are confidential. What is disclosed here is the existence of these arrangements, the forms they may take, and the principles governing how they do and do not influence this website’s content.
// How Commissions Are Not Allowed to Influence Content
The following elements of this website are explicitly insulated from commercial influence:
3.1 Casino Rankings and Ordering
The order in which casino platforms appear on this website – including ‘top picks’ lists and comparison tables – is determined by editorial evaluation criteria described in Section 5. Casinos that offer higher commission rates are not ranked higher as a result.
3.2 Editorial Evaluations
Written assessments of casino platforms – covering licensing, responsible gambling tools, payment terms, customer support quality, and platform performance – reflect our genuine findings. We do not publish positive reviews in exchange for commercial arrangements, and we do not moderate or suppress negative findings to preserve a commercial relationship.
3.3 Game Guides and Informational Content
Content explaining how games work – including mechanics, RTP figures, token behavior, and gameplay structure – is produced for the benefit of readers and is not influenced by the financial interests of any operator. We do not overstate game quality or suppress relevant risk information to serve a commercial purpose.
3.4 Responsible Gambling Content
Responsible gambling guidance, session management advice, and links to external support organisations are published as part of our commitment to player welfare. They are not modified or removed to accommodate commercial relationships.
3.5 Exclusions
Casino platforms that do not meet our editorial criteria are excluded regardless of any commercial arrangement offered. We would rather forgo a commission than recommend a platform that fails to adequately protect players or provide transparent conditions.
// How Affiliate Tracking Works Technically
When you click a referral link on this website, a tracking mechanism is activated to record that the click originated from this site. This is typically implemented in one of two ways:
- Cookie-based tracking: a cookie is placed on your browser at the moment you click the link. When you arrive at the casino platform and complete the qualifying action, the platform reads the cookie to confirm the referral source.
- URL parameter tracking: the link includes a unique identifier in the URL structure (such as ?ref=… or ?btag=…). When you follow the link, the destination platform records the parameter to attribute the referral.
In both cases, the tracking mechanism captures only that a referral click occurred from this domain. It does not capture personal information about you, your browsing history on other sites, or any data beyond what is necessary to confirm commission eligibility.
Affiliate tracking cookies placed in connection with casino referral links typically persist for 30 to 90 days depending on the affiliate programme’s cookie window. You may prevent affiliate tracking cookies from being set by declining non-essential cookies via the consent mechanism deployed on this website. Doing so will not prevent you from registering at the destination casino – it only means the referral will not be attributed to this website.
// Casino Selection Criteria
The decision to feature a casino on this website begins with editorial assessment, not commercial negotiation. Every platform considered for inclusion is evaluated against the following criteria:
- Active, verifiable operating licence from a recognised regulatory authority – including the Malta Gaming Authority (MGA), UK Gambling Commission (UKGC), Curaçao Gaming Control Board, or jurisdiction-equivalent bodies.
- Availability of responsible gambling tools meeting baseline player protection standards: deposit limits, session time controls, reality checks, cooling-off periods, and self-exclusion – accessible from within the user account without requiring contact with support.
- Clear, readable terms and conditions – including bonus wagering requirements, maximum bet restrictions when using bonuses, withdrawal processing timelines, and verification requirements – stated in plain language.
- Established and broadly positive player reputation, assessed through independent review platforms, complaint resolution history, and industry forum discussion. Platforms with significant unresolved or consistently disputed withdrawal complaints are excluded.
- Technical performance on desktop and mobile browsers. Games should load reliably, cashout interactions should be responsive, and the interface should be usable without technical barriers.
- Availability of Aviamasters by BGaming or equivalent BGaming crash titles in the game catalogue.
Commercial terms are discussed only after an operator has been assessed against these criteria and found to meet them. The editorial assessment is not revisited or adjusted to accommodate commercial pressure. We periodically review featured casinos to ensure they continue to meet these standards. If a previously listed casino modifies its terms, loses its licence, or generates significant unresolved player complaints, it may be delisted.
// What Affiliate Relationships Mean for You
Clicking an affiliate link from this website takes you to the destination casino platform. Provided you meet the casino’s eligibility criteria, you will be treated as a standard new player. Any welcome bonus or promotional offer available to new registrations is available to you on the same terms as any other player. There is no surcharge, no reduced bonus, and no secondary condition applied because of your referral source.
Your personal data submitted to a casino when you register is governed by that platform’s own privacy policy. This website does not receive, access, or process personal data you submit to any affiliated casino.
If you experience difficulties with a casino after registering – including disputes about withdrawals, bonus terms, or account management – direct those matters to the platform’s customer support team. If a dispute is unresolved, you may escalate to the platform’s licensing authority or an approved alternative dispute resolution (ADR) service. This website is not a party to any agreement between you and the casino and cannot intervene in player disputes.
// Regulatory and Legal Compliance
7.1 United States – FTC Guidelines
The Federal Trade Commission (FTC) requires that material connections between endorsers and the products or companies they recommend be disclosed clearly and conspicuously. This Affiliate Disclosure page, linked in the website footer and referenced in the Terms and Conditions, constitutes our disclosure in compliance with the FTC Guides Concerning the Use of Endorsements and Testimonials in Advertising (16 CFR Part 255).
7.2 United Kingdom – ASA and CAP Code
The Advertising Standards Authority (ASA) and the Committee of Advertising Practice (CAP) Code require that affiliate and paid-for content is clearly identified. This disclosure page satisfies our obligations under those codes. All casino recommendations on this website that may involve commercial remuneration are disclosed as such through this policy.
7.3 European Union – Consumer Rights Directive
EU consumer protection regulations require transparency about commercial relationships that may influence editorial content. This disclosure satisfies our obligations under the applicable European consumer information requirements. If you are located in a jurisdiction with additional disclosure requirements, please contact us if you believe this disclosure is insufficient.
// Independence of This Website
This website is independently operated. We are not owned by, operated by, or financially controlled by any casino operator, gaming software provider, or industry body. Our commercial arrangements are with individual casino operators on a standard affiliate basis, and no single operator accounts for a relationship that would compromise editorial independence.
We do not accept payment for specific placement in search results, editorial rankings, or review scores. We do not accept sponsored content that is presented as independent editorial. As of the date of this disclosure, no such sponsored content appears on this website.
Editorial decisions – including which games to cover, how they are described, which casinos to recommend, and how those casinos are assessed – are made entirely by us without operator input. If an operator disagrees with a review or rating, that disagreement does not result in a change to the content unless the factual basis of the assessment changes.
// Accuracy of Casino Information
We make reasonable efforts to ensure information about casinos – including bonus details, licensing status, responsible gambling tools, and payment terms – is accurate at the time of publication. Casino operators update their terms, bonuses, and platform features regularly, often without advance notice. As a result, details displayed on this website may differ from what you find when you visit the platform directly.
Before registering or depositing at any casino referenced here, verify the current terms directly with the operator. This includes bonus wagering requirements, minimum deposit thresholds, withdrawal processing times, and verification requirements. We are not responsible for any decision made in reliance on information on this website that has since been changed by the operator.
Where we become aware that information on this website is materially inaccurate or outdated, we will make reasonable efforts to update it promptly. However, given the frequency with which operators change their terms, we cannot guarantee that all information is current at the moment you read it.
// Updates to This Disclosure
Affiliate relationships are dynamic. Operators launch new programmes, modify existing arrangements, or close them. We add new casino recommendations and occasionally remove platforms that no longer meet our criteria. This Affiliate Disclosure is updated to reflect material changes in the nature of our commercial relationships. The ‘Last updated’ date at the top of this page indicates when the most recent revision was made.
// Contact
For questions about specific affiliate relationships, the commercial basis of any recommendation on this website, or to report a concern about the independence of any content, please contact us using the details provided in the website footer. We take editorial integrity seriously and will address all substantive enquiries directly.